True Rank Performance (TRP) ScoreMonitor Where Your Products Stand
True Rank Performance measures the underlying truth of product ranking changes
over a period of time. It translates the ranking values to percentages, thereby letting you
see the real impact of ranking changes to on product sales.
If your position increases from an
organic ranking of #200 to #100, that means your product is still at a relatively low exposure
hence having no substantial sales increase, vice versa. However, if your position drops from an
organic ranking of #1 to #3, that would be incurring a significant loss to your sales.
You want to be the first person to be notified to make your best recoup effort immediately.